ThE eFFeCTs ThEoRy..

Media Effects theory is the theory that argues that representations of violence or sex, or ANYTHING, shown or heard on any form of media increases aggression or violence or sexuall behaviour in the audience / consumer. 'It appears in 'folk wisdom' and newspaper editorials as the claim that x or y media product must be banned in order to avoid the violence it depicts being acted out in society, notably by young people.'

Is the 'Effects Theory' true or does it not make any sense?

I can argue that the media effects theory is true, however is also proven to be wrong. Looking at news there has been a lot of stories concerning this factor. About how children aspire to be like their heros/heroens and therefore is madr to act in a certain manor.

However it can also be argued that, this is not entirely true as it has never actually been proven. The 'bobo doll' was an atempt however this was not successful.

http://en.wikipedia.org/wiki/Media_effects_theory#Bobo_Doll